Launching a UK-Based Brand with a Dubai-Inspired Identity

‍Objective

This project focused on building a brand from the ground up, developing its visual identity, marketing strategy, and e-commerce presence. While the brand originated in the UK, the creative direction was set in Dubai to leverage its cultural and lifestyle elements, differentiating it from UK market trends.

Approach

To establish a strong and distinctive brand presence, we executed a comprehensive content strategy, covering:

• E-commerce photography – Showcasing products with high-end visuals tailored for online sales.
• Campaign photography & videography – Capturing the essence of Dubai’s luxury and cultural richness.
• Social media reels & TikToks – Creating engaging, trend-driven content optimized for audience engagement.

Our Dubai-based shoot was designed to highlight the city's vibrant lifestyle while staying rooted in its cultural heritage, setting the brand apart from competitors in the UK.

Execution

Beyond content creation, we developed and executed targeted Google and Facebook ad campaigns to drive e-commerce sales. The strategy was tailored to both peak and off-peak periods, ensuring consistent revenue generation across seasons. These efforts were designed to increase traffic and conversions for both the brand’s online store and physical location.

Results

By combining compelling visuals with a data-driven advertising strategy, we positioned the brand as a premium, culturally rich alternative in the UK market. The campaign successfully built a strong foundation for both its digital and in-store growth.

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