Objective
We were approached by a Canadian fragrance brand seeking to elevate its identity—transforming it into a luxury, sleek, and aspirational brand while also defining its long-term creative direction.
Approach
To achieve this, we developed a strategic branding framework that captured the essence of the scents and positioned the brand as a premium player in the market. Our approach focused on:
- Vibrant pops of colour – Creating a striking visual identity while maintaining an elegant aesthetic.
- Lifestyle integration – Showcasing the fragrances in real-life settings to build an emotional connection with the audience.
- Product-in-use storytelling – Highlighting the sensory experience of the scents through immersive visuals.
Additionally, we aligned our creatives with the brand’s paid advertising strategy, ensuring that all marketing materials were cohesive, high-converting, and visually compelling.
Execution
We delivered a suite of high-end creatives that encapsulated the brand’s new direction. These assets were then handed over to the in-house team, providing them with a scalable content library for future marketing efforts.
Results
By blending luxury aesthetics with engaging storytelling, we helped the brand establish a distinctive presence in the market. The new creative direction not only enhanced brand perception but also set a strong foundation for its growth in both organic and paid marketing channels.
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