So Famous

Client
So Famous
Services
Branding, Campaigns, Content Creation, Graphic Design
Year
2024

Building the Fastest Emerging Burger Brand in the North

Objective

Our goal with this client was to build a standout brand in the food industry, setting them apart from competitors and positioning them as the fastest-growing burger company in the North.

Beyond just food, the vision was to merge fashion and food, creating a cultural movement rather than just another burger brand.

Approach

To bring this concept to life, we developed a comprehensive brand identity that blended high-energy visuals with a bold creative direction. Our strategy focused on:

  • Video Campaigns – Showcasing the brand’s lifestyle-driven identity.
  • Photo Campaigns – Creating striking imagery that aligned with both food and fashion aesthetics.
  • Graphic Design – Developing a visual identity that felt premium, stylish, and disruptive.
  • Brand Guidelines – Defining a cohesive direction for all future marketing efforts.

Execution

By combining photography, videography, and design, we shaped a brand that felt fresh, exciting, and culturally relevant. Our campaigns were built to resonate with both food lovers and fashion-forward consumers, creating a unique positioning in the market.

Results

Through strategic branding and creative execution, we’ve laid the foundation for this brand to not only grow but dominate the Northern food scene. With a strong visual identity and high-impact campaigns, they are now well on their way to becoming a household name in the burger industry.