Objective
Our goal was to craft a compelling campaign that told the story of Riz Dar, the head chef and founder of Zayna Restaurant. Through this, we aimed to highlight his journey, passion for food, and the authenticity of Zayna’s culinary experience.
Approach
With a dedicated team of three, we executed this project over two content shoots spanning five days. The focus was on creating a seamless blend of storytelling and branding that resonated with Zayna’s audience.
Over the course of three months, Zayna Restaurant underwent a complete social media transformation. Our approach centered on four key pillars: lifestyle, food, family, and authenticity. Each aspect was carefully curated to ensure consistency across all digital touchpoints.
Our team worked collaboratively across different departments, maintaining strong coordination between our internal team and Zayna’s in-house staff. This synergy allowed for a unified brand narrative that effectively communicated the essence of Zayna.
The rebrand successfully positioned Zayna Restaurant as not just a dining experience but a story worth sharing. By blending high-quality visuals with authentic storytelling, we helped Zayna build a stronger digital presence that reflected its rich heritage and modern appeal.
